Ruth Díaz Barrigón

VP, Amazon Fashion Europe


Ruth Diaz joined Amazon in 2011, and has held several marketing and retail leadership positions in the company. Ruth has been responsible for more than 20 product categories at and, as well as leading the Home Innovation Program for Europe.

In her current role as Vice President of Amazon Fashion Europe, a position she took in October 2020, Ruth Diaz brings over 20 years of experience together in leading all aspects of the business, including the responsibility for growing Amazon Fashion selection and improving customer experience across Europe, including the UK, Germany, Spain, Italy, France, Turkey, Sweden, Netherlands and Poland.

Prior to joining Amazon, Ruth earned a degree in Business Administration at the prestigious Autonomous University of Madrid, Spain. Subsequently she gained considerable experience and expertise in business, fashion, entertainment and e-commerce working at Universal Pictures and PricewaterhouseCoopers in Spain. She became the CEO at the online entertainment company and was at the helm of BuyVip, the online fashion company that Amazon acquired in 2010.

Outside of Amazon, Ruth enjoys her role as a certified mentor and coach to empower other women to grow professionally; she lives in Madrid, is married with two children and has a passion for nature and technology. Ruth was recently included in the list of the most influential women in Spain by El Mundo.