Say hello to our advisory board

Isabelle currently holds the position of Global Retail Director for Camper, leading the global retail strategy across the brand’s directly operated stores around the world (stand alone, outlets and department stores mainly based in Europe, America and Asia), and providing direct support to the franchises and distributors, for a total of over 350 stores in over 20 countries.

Isabelle started at Camper 22 years ago in the UK, as a Retail Area Manager, to soon become a Retail Regional Manager managing different markets: the UK, France, the US and Japan.

22 years go very fast when you work in such a dynamic company and have the chance to work and evolve in different areas of the business such as Retail Expansion, or Retail Marketing before becoming the Global Retail Director.

Isabelle is passionate about retail in all its formats, customer experience and cross-cultural management with a strong focus on people development, and she can’t wait to see what the future of retail holds for all of us.

Cassandra joined John Lewis as the Director of Omnichannel in 2020. She is a passionate customer experience and ecommerce leader, spending her career in digital retail starting on the inaugural team that launched Barneys.com and then MrPorter.com. She then moved to Net-a-Porter.com to run website trading. In 2017, Cassandra joined Charlotte Tilbury as Director of Ecommerce. Cassandra is a Pilates enthusiast, loves to cook and read thriller novels.

Ekta Chopra joined e.l.f in January 2016 and brings over 20+ years of Technology experience from private equity and retail companies. She is the Chief Digital Officer for e.l.f. Beauty and is responsible for digital transformation in her current role, including eCommerce, engineering, data ecosystem, enterprise applications, security, metaverse, AI/AR and consumer technologies. She is actively involved with leading e.l.f. Beauty's digital efforts to grow our digital footprint across the globe. She joined e.l.f from the James Irvine Foundation, where she defined and led a highly successful technology strategy for an investment portfolio. There she focused on the technology roadmap for enterprise applications, cloud transformation, and building relationships with top silicon valley brands to start new partnerships. Before that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally. She holds a B.A. in technology & operations management and a minor in finance from California Polytechnic State University. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader.

Stijn Demeersseman is Chief of Staff Amazon Fashion Europe where he is defining and leading the vision to make Amazon the most loved Fashion destination for Customers.  He joined Amazon in 2020 as General Manager in charge of the Medical Devices and Personal Care Appliances business. Stijn has been leading the Brexit transition, was the cross-functional champion for Amazon Peak period and leading the European partnership with the largest suppliers. Thanks to his unique background, Stijn has also been tasked to build future proof ways of partnering with top suppliers across the Amazon Advertising, Retail and Tech Solutions organisations. 

Stijn is a passionate xennial driven by transforming businesses and organisations addressing the consumer, employee, digital, channel and sustainability shift.  Social media, personalisation, creating holistic customer experiences, omni-channel retailer/supplier partnerships and agile business planning are at the core of what he is driving day in day out. 

Stijn started his professional career with a decade of diverse roles at Procter & Gamble, followed by a decade of General Management positions at L’Oréal. He lived, studied and worked in UK, Belgium, Switzerland, Norway, Ecuador, Australia and Singapore.  The Belgian native has a very open eye on the world with grassroots in the north of his homeland, close to Bruges and its delicious chocolates.

Leading the digital transformation at Decathlon since 2020 as Chief Digital Officer for 100,000 teammates and 70 countries, and 20+ years of experience improving people's life and experiences thanks to innovation and advanced technologies.

9 years in startups in Silicon Valley: built an early startup incubator and launched 3 spinoffs in domains from speech recognition to connected objects, the third (Orb Networks) having been acquired by Qualcomm.

9 years in large multinationals based in the Silicon Valley: built a worldwide cloud for connected devices and cloud-based consumer services at HP (2 years), followed by 7 years at Samsung to build an "IoT as a service" cloud platform, later merged with SmartThings, Samsung's current consumer IoT ecosystem.

Software engineer background, with a passion for building teams of high-ethics and game-changing people. Lived in 5 countries/4 continents, speaks English, French, Spanish. A lifelong fan of nature, diversity, cultures, and a lover of mountains, climbing and hiking.

Jessyn is leading the e-commerce business for Carrefour. He is in charge of Carrefour's e-commerce performance in France and at the Group level; as well as Carrefour's innovation agenda and start-up portfolio. Prior to Carrefour, he spent 8 years in the Silicon Valley at Square (leading international strategy, product offering and commercial launches) and Google (scaling Google Ads' customer acquisitions and onboarding businesses; leading Google Ads' strategic planning and analytics function before moving to HR to lead the HR transformation, HR portal, operational performance management, and future of work agenda). Prior to Google he spent many years in strategy consulting in Europe, Australia and the US and a few years in capital markets.

Simon is the Founder & CEO at Lighthouse Advisory

Simon has been a recognized Digital leader for many years including working on the Walmart International business at Coca-Cola and leading all Digital development in GB when at Coca-Cola European Partners

He joined the Coca-Cola system in 2006 and has held a number of senior commercial roles including Category Planning, Shopper Marketing and Account Management. 

Prior to joining the Coca-Cola system Simon worked in a number of different Marketing roles in CPG , Tech & Sports and as a consultant across Europe and Asia.

Ben is the director of original content at Shoptalk. In this role, he leads the strategy, development and delivery of Original Content across Shoptalk's three events: Shoptalk, Shoptalk Europe and Groceryshop. He also contributes to the event agendas and speaker recruitment.

Bruno Mourão is the Head of IT Transformation and IT Strategy and Experimentation at Sonae MC. Sonae is a Portuguese conglomerate group with operations in different sectors as retail, financial services, telco, shopping centres and investment management and presence in more than 70 countries. Bruno joined Sonae in 2012 and is focused on Sonae MC, the core business of the group and market leader of the Portuguese grocery retail landscape.

 Previously Bruno worked for several years in Big4 advisory in three different continents (Europe, Africa and South America) comprising different expertise areas as IT Strategy, Enterprise Architecture, Risk Management, Business Resilience, Internal Control/ Sarbanes-Oxley, Basel II and Data Loss Prevention.

 Bruno is also significantly involved in several retail/technology communities as the National Retail Federation (ARTS Group), Consumer Goods Forum (E2E Committee), World Retail Congress (Advisory Board), Gartner (Enterprise Architecture Board), Forbes Technology Council, Object Management Group (Retail group) and several vendors’ advisory boards.

Sathya Nandakumar is the Chief Technology Officer at Holland & Barrett with a remit to lead the tech transformation of the business, taking them from a well-known 150-year-old retailer to a global health and wellness business with tech and data at the heart of everything they do.  

Since her first software engineering role, Sathya’s passion, energy and deep industry knowledge have been fundamental to her leading hugely successful turnaround initiatives for various well-known retailers.

Sathya is a passionate believer in learning and career development. Across her large multi-skilled teams, she’s been instrumental in creating and supporting graduate programmes to bring future talent to our industry, driven by innovation and creativity to deliver cutting-edge tech solutions.

Sara Sjöberg is an experienced leader within digital retail, focused on driving omni growth with the customer at the centre. With a background in eCommerce, digital innovation, AI driven personalization as well as loyalty, she is combining commercial with passion for data and tech and is obsessed with how to create a truly customer centric business.

Sara is since 2021 heading up the eCommerce, communication, content production, media and customer analysis for H&M in region South Europe, focused on driving omni sales performance by activating the customer in all sales and media channels. As Head Head of Marketing and Digital sales for the region´s 7 markets (France, Belgium, Luxemburg, Spain, Portugal, Italy and Turkey), Sara leads a cross functional and international team based in Barcelona, Spain.