Roger Graell Sole

Chief Digital Officer


Roger Graell is CDO of Bata Group, from where leads the Digital agenda, developing the digital vision globally, enhances the digital transformation and looks to boost company growth.

Roger have over 20 years of experience in the online retail industry, during his career, he has held Digital leadership positions at various companies such as Global E-Commerce Director at Mango where he successfully grew the brand online for12 years, or Redcats Group, where he developed the business for La Redoute, Vertbaudet and EmpireStores, across various European countries.

Roger holds an degree at the Polytechnic University of Catalonia of Mathematics and Statistics and a Management Development Program (PDD) at IESE business school.