Martin Barthel

Managing Director & Partner


Martin Barthel is a Partner and Managing Director in the Paris office. He brings more than 20 years of experience in building and scaling consumer-centric business models - both in high-tech and retail companies. Martin has worked across Europe and in the US (Silicon Valley). He has rejoined BCG in June 2022, after having worked as a Project Leader for BCG more than 15 years ago.

Martin leads BCG’s Digital Ventures and Growth organizations in Paris – part of BCG X – with a mission to invent, build and scale digital centric businesses, products and services.

Martin is also a core member of BCG's Consumer, and Marketing, Sales & Pricing practices, with leadership roles in the Fashion and Luxury and eCommerce practices in Europe.