Jordan Berke

Founder & CEO


A leading global voice on ecommerce and omnichannel, Jordan is regularly featured on CNBC, NPR, Bloomberg, and Grocery Dive as an expert on the future of retail and ecommerce.  He advises CEOs of America’s Top 10 retailers and was considered one of the most influential leaders in Walmart’s transformation to an omnichannel business. 

Jordan is the founder and CEO of Tomorrow Retail Consulting. With over 20 years of digital, retail, and marketing experience, Jordan was an early leader in online marketing in the United States before moving to lead Walmart’s e-commerce and in-store digital efforts in China. 

In China, Jordan led ecommerce for Sam’s Club and Walmart for eleven years and created one of the company’s most successful ecommerce operations worldwide.  Jordan led the company’s ground-breaking partnerships with JD and Tencent and pioneered the creation of on-demand/quick commerce and micro-fulfilment, opening Walmart’s first dark store network and mobile-checkout-based stores.     

Jordan was Chairman of Walmart’s Global Omnichannel Forum, helping to guide the company’s omnichannel strategy across 28 markets.  He was awarded Walmart’s Sam Walton Entrepreneur of the Year award for his efforts in China.  

Since 2019, Jordan has led Tomorrow to become one the most respected digital retail advisory firms in the world. Clients include leading retailers across North America, Asia, and Africa as well as digital platforms working to enable commerce within their ecosystems.