Jennifer Berry


Digitas UK

Jen became the CEO of Digitas UK in January 2023, leading the agency’s mission to harness the power of connection to create positive impact, her team, society and her clients, including H&M, EE/BT, and Crocs.

A dynamic and future facing leader, Jen has spent 15 years with Publicis Groupe across three continents, starting out in her native Australia before moving to New York over a decade ago. She joined Digitas from Razorfish, where she led the agency’s US northeast region across a portfolio of clients and capabilities including the award-winning, culture changing Project #ShowUs for Dove. During this time, Jen worked with some of the world’s biggest brands including Unilever, Citi, United Nations, Marriott, AB In Bev and CVS.

Jen leads with her heart and puts people at the core of everything she does whether that’s building agency culture or partnering with clients. Immersed in digital for over 20 years, she thrives on the ability to connect the latest technologies, creative experiences, media and data to create solutions that impact business, consumers and culture.

From the latest in TikTok, to MadTech, AI, gaming and social commerce, Jen loves that the industry never sits still, she is always learning and is in the fortunate position to lead her clients towards the future.